The bill requires an online marketplace (marketplace) to require
each high-volume third-party seller (seller) selling through its marketplace to disclose to the marketplace, and the marketplace to verify:
•
The seller's bank account number;
•
The seller's contact information; and
•
The seller's business tax identification number or individual
taxpayer identification number.
The marketplace also must require the seller to disclose to the
consumer the identity of the seller, including:
•
The full name of the seller;
•
The physical address of the seller;
•
Whether the high-volume third-party seller used a different seller to supply the consumer product to the consumer upon purchase; and
•
If requested by the purchaser, information relating to any seller that supplied the consumer product to the purchaser, if the seller is different than the high-volume third-party seller listed on the product listing prior to purchase.
The online marketplace must disclose to consumers a reporting
mechanism for consumers to report suspicious marketplace activity.
A violation of the disclosure requirements is a deceptive trade
practice.
